Signage Design - 4 Common Mistakes to Avoid


Signs for business are some of the best advertising tools you can use because they stay on the job night and day. However, improper signage design can do much harm to your business, and the sad thing is, you might not even know it. Here are four of the most common mistakes business owners make with their signs today.

1. Too Much Information

Some people try to get as many words or ideas into their signs as possible. After all, you might have many things to say and a lot of good things you are proud of. However, when signs are simple, direct, and to the point, they do their job in the most efficient way. Business signs should get people to notice your business. Their most important job is to attract attention, not tell an entire story.

2. Poor Location

Have you ever struggled to read a sign because you weren't in the right place? Maybe you can't read some signs because they're too small? This happens when signage design doesn't take size and positioning into consideration. It's often a result of inexperience or lack of training.

3. Day or Night Only Signs

Some signs are beautiful at night, and you can barely notice them in the daytime, or vice-versa. Your signs need to look their best 24 hours a day, and a professional designer creates signs which are perfectly lit at night and still have excellent daytime visibility.

4. Not Knowing How to Cut Costs

When you cut signage design costs to the bone, you end up with cheap signs. However, there are ways you can keep costs down without sacrificing quality. If you have a limited budget, it's important to choose a sign company like Dave's Signs. We work with you while keeping your budget in mind. Call us today at 1-805-641-1387 for more details. 

Dave's Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we've created for our customers, history of sign design and today's cutting edge sign technologies. Ask a question about signs, and you'll likely find the answer here.

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Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We've designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including VenturaOxnard and Santa Barbara. Check back soon for more updates.

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Call us today for an Estimate at (805) 641-1387 or

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Call Us Today at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

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Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

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Custom Sign Design Grove Avenue