The Dramatic Effects of Custom Channel Letter Signs


We live in a world where customers love to "see and feel" things, and this is why channel letter signs can have a huge impact on your business. You could advertise with a simple one dimensional signage. However, when you take advantage of channel letters, your signs come to life in vivid three dimensional colors. Let's take a closer look at these signs to see what they can do for you.

What are Channel Letter Signs?

Channel letters are designed to stand out from a business building. At Dave's Signs, we can create several different types of channel letter signage, depending on what you want and need. Here are the basic types you may want to consider.

Standard Channel Letter Signs

Standard channel letters are designed to be three dimensional signs. A channel is usually custom fabricated from material like aluminum sheet metal. This forms the backs of the letters. The letter sides are created by bending strips of aluminum around the back.

Most channel letters are illuminated these days and lights are installed inside each letter. One can choose LED or neon lights, depending on needs. Each letter is then painted and a translucent material is usually installed to form the front of the letters. Everything is trimmed and shaped to fit the original design.

Mounting Options

Channel letter signs can be mounted in three basic ways:

  • Flush mount - the sign is usually placed directly on the side of the building.
  • Raceway - a raceway is a box in the shape of the sign back. It serves as a mounting structure and box for the electrical wiring and components.
  • Wireway - wireway mounts can be used as back plates. They usually only contain wiring for the sign.

Exposed Neon

Some channel letter signs use neon lights exposed to the elements. They are covered with a protective coating of acrylic.

Halo Letters

Also called reverse lit channel letter signs. They are constructed so the background is lit up (instead of the letters) and this increases the three dimensional effect.

Why Choose Channel Letter Signs for Your Business?

Channel letters make it easier for customers to see and identify your business, especially at night. Dave's Signs will help you choose the perfect channel letter signs to make your business more visible. Working with Dave's Signs you'll have many options in which to choose and you will enjoy the benefits of professional sign fabrication, installation, and repair services. We are there for you every step of the way.

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Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

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Saloon BBQ Custom Sign

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Call Us Today at (805) 641-1387 or

Request a Quote Online

Call us at (805) 641-1387

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We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

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Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

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