How Essential Are Business Signs In Santa Barbara?


It is always interesting to hear people downplay how effective signs are in terms of bringing in new clients or attracting new business.

At Dave's Signs, we work with companies of all sizes in Santa Barbara and surrounding areas. We can speak to the fact that business signage is still one of the most effective forms of advertising.

To help explain the importance of quality, eye-catching signage for any type of business that is directly serving customers from their location, let's look at consumer habits and the power of visual marketing.

Curiosity and Interest

If you have ever gone to a new store, restaurant, nightspot, coffee shop or retail location, what is the first thing you noticed about the business? We are willing to bet it was a sign, either a sign above the door, a sign in the window or larger signs on the top of the building.

A sign is a visual welcome into a location. A dingy, dirty sign sends a very clear message that is going to drive some customers away. A well-designed, interesting and unique sign creates curiosity to find out what is inside.

Your Location

In these days of GPS and Google maps on the phone it may seem like customers will easily find your physical business from an online search. They will find the general directions however without a clear, vibrant and interesting sign they may not actually find their way to your door.

This is particularly true if you are in a neighborhood with competing businesses with great signs. Your customer may find something in a sign that is more novel or that simply catches their eye and ends up resulting in a new customer for your competition.

Sign as a Branding Opportunity

If you have a great sign, either a traditional sign or a neon sign that really highlights your business and your brand, it can actually become a marketing tool. It can be the cover photo on your Facebook page and also show as the image for your business on your search engine results.

This is a perfect combination of a traditional sign and advertising through technology. It primes the customers to be looking for your iconic sign, creating a brand image. It also builds the curiosity you want and clearly highlights your Santa Barbara business with one simple marketing technique.

Dave's Signs Blog

This is a blog about signs. We highlight the different types of signs: signs we've created for our customers, history of sign design and today's cutting edge sign technologies. Ask a question about signs, and you'll likely find the answer here.

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Case Studies

Spencer Makenzies Neon Sign

Here we go into detail on some of the custom signs we've done. Including Spencer Makenzie’s Neon SignTopper’s Pizza Neon Signs in the Oxnard Harbor, and The Historic Ventura Pole Sign. Check back with us. We'll have more case studies of signs posted in the near future.

Custom Signs Near You

Saloon BBQ Custom Sign

We've designed, fabricated, installed and serviced signs all over southern California. Here are some highlighted areas near you including VenturaOxnard and Santa Barbara. Check back soon for more updates.

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Call Us Today at (805) 641-1387 or

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Call us at (805) 641-1387

Neon Sign Design Computer

We Make Beautiful Neon Signs in Our On-Site Facility

Dave’s Signs has perfected the art of neon signs. We can handle all sizes of neon signage, from the small intricate signs to the eye-catching, large neon signs. Ask us for a personalized quote or contact us for any questions you may have about neon signage.

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Superior Graphic Design for our Custom Signs

Graphic design is not all about artistic skill; many outside factors influence how well the sign will work in its location. We are familiar with these outside influences, so we set out to develop each design to stand out in beauty and function, given each unique location. Whether you are purchasing a pylon sign, backlit channel letter sign, neon sign, or any custom sign, we use our creative graphic design talents to make it stand out. Contact us for questions about graphic design and signs.

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Custom Sign Design Grove Avenue