Gas Stations Signs – The Importance of Visibility
The fuel industry is one of the most competitive businesses today, and that’s why so many fuel stations offer a wide range of products and services. Unfortunately, you may not get as many customers as you like if they don’t notice your signs. In fact, when it comes to gas station signs, visibility may be the most important factor to consider.
Top tier gasoline stations like Shell, Exxon, BP, and Chevron invest in highly visible and attractive signage that not only directs customers to their location but also promotes their brand identity and special offers.
By employing strategic design, placement, and lighting, they ensure that their signs are easily noticeable, even from a distance, thereby attracting more motorists and maximizing their customer base.
Here is why “being seen” is vital to your gasoline business.
Gas Station Signs Provide Classic and Iconic Brand Imagery
During a road trip, you’ve probably searched for gas stations near my location on your app more times than you can count.
When people only have enough fuel to drive a short distance, they will be on a frantic hunt for gas nearby. They will often look for 24-hour gas stations near them so that they can find a place to fuel up fast.
You probably know from experience that nothing is more frustrating than not finding a service station near you when you need one.
But for a gasoline business, it’s more than just being the nearest gas station. Amid the multitude of modern fuel stations, a location can stand out and evoke a sense of nostalgia and trust by simply incorporating classic brand images into its signage.
In an age of ever-evolving designs and transient trends, there’s undeniable power in utilizing classic brand images and iconic brand imagery. They provide a sense of trust, longevity, and time-tested quality.
For many consumers, an iconic brand image or a classic brand image is a testament to reliability and quality assurance. It’s like a silent promise that the brand is reputable and will deliver on its commitments.
And leveraging such imagery is particularly crucial. The recall value of an iconic brand image, combined with the essence of a classic brand image, can serve as an unmistakable beacon, drawing customers who yearn for a blend of the past’s reliability and today’s conveniences.
Gas Station Signs Remove All Doubt
Your business needs “first-time” customers because that is where regular customers come from. You can have the address and location on GPS, but this doesn’t always tell the whole story.
When there is some doubt as to the location of a service station, your gas station signs can remove that doubt and show the way. But they can’t be effective unless they have maximum visibility, like the towering sign at the Conserv Fuel location. There is no way that anyone driving in the area is going to miss this sign.
Gas Station Signs Sell Your Wares and Services
Gas stations today offer more than just fuel; many provide food and additional services. It’s essential to highlight these offerings with custom gas station advertising signs.
For instance, if your station houses a food market and a sub sandwich shop, showcasing these can influence a customer’s choice in your favor.
On the other hand, if they have a repair shop to go with the pump, these signs can advertise prices and sales. People on the lookout for oil changes or tire rotations will stop in because of the nice repair bill they anticipate they will find at their one-stop shops.
Pylon signs, the tall freestanding structures positioned near entrances or alongside roads like the one above, serve this purpose effectively. These prominent signs display your gas station’s logo and brand while providing information about fuel types, services and other amenities.
The Value of First Impressions
When your signs are well-kept and looking good, it’s a direct reflection of your business. Visibility is not worth much if it doesn’t leave a lasting positive impression. Dave’s Signs offers complete gas station signs services from the design process and manufacturing to installation and maintenance. Give us a call soon at (805) 641-1387 to check out what we can do for you. You can also reach out to us online.
