The Importance Of Signage In Shopping Malls
When it comes to business, the fact is you get only one chance to make a great first impression. Signage is a crucial aspect for shopping malls. Not only does it have a significant impact on the property’s aesthetic but its traffic and appeal too.
Dave’s Signs is a leading company in this industry and offers custom retail sign design, fabrication, and installation services. We know how important it is for retail businesses to have excellent visibility. The right kind of signs can go a long way in creating a brand impact and increasing footfalls.
Why Signage is So Vital
There are many reasons why signage is so essential in shopping malls:
- Brand Image – When you look at logos of established brands like Nike, Apple, or McDonalds, you realize how important those images are. They communicate without any words, and you know just by looking at that the logos what the company sells. Creatively-designed and perfectly-fabricated and positioned signage can help retailers stand apart from their competitors, even if they aren’t a very well-known brand.
- Visibility – Building/façade, as well as pylon signs, are a must for shopping malls located very close to roads. These signs attract the attention of drivers. For malls that are set back from the road, it takes considerable creativity to develop signage that communicates effectively with consumers, while meeting local regulations.
- Location – Retail stores today have to deal with the competition at physical locations as well as in the online space. This fact makes it all the more important to have well-designed and prominently placed signage at shopping malls.
We at Dave’s Signs cater to different types of businesses, big and small. We use our creativity and experience, as well as the retailer’s marketing strategy, before designing signage for them. Our thorough approach helps them build substantial visibility of their brand within the shopping mall setting.
If you want to know more about our products or want to get high-quality signs for your retail business at a shopping mall, don’t hesitate to get in touch with Dave’s Signs. You can contact us or call (805) 641-1387.
